Milk Makeup is stepping up its A-game with a whole new collection this month.

Founded in 2014, the New York City-based cosmetics and skincare company offers a wide range of vegan and clean beauty products.

Aside from Milk Makeup's Hydro Grip Primer, which is widely popular over TikTok, the brand will unveil its latest foundation, eyeshadow palette, and glossy lip collection.

Set to be released on February 5 on their official website and on February 12 on Sephora, makeup enthusiasts can now get dibs at the beauty brand's new line of products.

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Electric Glossy Lip Plumper

The vegan brand is bringing back the 90s with their high-shine lip gloss.

The Electric Glossy Lip Plumper features an ultra cushiony gel formula with a shimmering finish, leaving the lips looking more fuller and supple.

Apart from this, it also contains jojoba infused oil and pout-boosting vegan collagen that is great for plumping and smoothening the lips.

Milk Makeup's Electric Glossy Lip Plumper features an interesting ingredient called Sichuan pepper. Don't be fooled as this is not your ordinary Chinese condiment, but apparently, it gives that lip-tingling thrum for that added volume and moisture.

Moreover, this is also suitable for all skin tones as it offers six sheer shades, ranging from the crowd's favorite poppy peach to bolder burgundy that screams girl boss.

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Color Chalk Eyeshadow

The vegan beauty brand is also known for its multi-purpose products, and with that, another addition to the fam is their Color Chalk eyeshadow.

Offering 14 shades, including Yo-Yo, Dodgeball, and Skip It, it features a highly pigmented powder with a silky, shimmering payoff.

In addition to this, another interesting detail about the product is its packaging. Of course, who wouldn't want an on-the-go product, right?

Milk Makeup's new Color Chalk eyeshadow comes in a peel-off wrapper and reusable solid stick tube, so you just have to glide it onto your eyelids, lips, and cheeks, giving your face a pop of color.

Sunshine Skin Tint Clean SPF 30 Foundation

Beauty experts are highlighting the importance of using SPF on the skin.

Aside from the fact that it blocks the harmful rays of UVB and UVA light, products with SPF also help combat skin damage and delay the signs of aging, such as wrinkles and fine lines.

Now, Milk Makeup is debuting a foundation line with skincare benefits. Dubbed as Sunshine Skin Tint Clean Foundation provides a weightless and sheer coverage with moisturizing ingredients for that radiant finish.

Made from natural components such as avocado, grapeseed, mandarin, jojoba, and olive oils gives off that dewy and visible glow. At the same time, olive-derived Squalane locks in moisture and promotes antioxidants for fresh and younger-looking skin.

This also comes with a broad-spectrum SPF 30 sunscreen that would protect the skin from the sun's harsh elements.

Since the beauty brand is known for having clean and vegan products, it is a silicone-free skin tint and is also considered a reef-friendly sunscreen.

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