Guess will feature models Meghan Wiggins and Gigi Hadad for the new 2012 Fall, Winter Ad campaign photographed by famed Yu Tsai.

Guess Fashion,  recently collaborated with electronic music icon DJ Tiesto to launch a watch and urban electronic dance music style designs for the 2012 fall. The house also celebrated it's 20th anniversary of it's watch collection.

 The Fashion house is now prepared for the upcoming Fall/Winter season. The new collection will include young and sexy outfits with photographer Yu Tsai known for known for telling visual photographical stories.

Yu have worked in magazine spreads for  Marie Claire, V magazine, Vogue and Harper's Bazaar and made commercials for Apple, BCBG, Lexus and Guess jeans.  Yu has photographed wide range of celebrities including Anne Hathaway, Ashley judd, Kate Upton, Alicia Keys and Zooey Dachanel. 

In interview Yu said "I was a creative director and shooter for them (Guess)." adding, "from one-day test came a three-year contract to shoot everything under the Guess umbrella. I traveled to Italy and Dubai. I went to China to open up the first Guess store there."