Tumblr has launched Fandometrics, a website that collates and charts trending pop culture topics popular among the microblogging platform's users, according to Hollywood Reporter.

Fandometrics features the categories television shows, movies, music, celebrities, video games and Web celebs. The top 20 topics under each category are charted weekly based on their popularity within the Tumblr community.

The rankings are posted at the end of each week, along with corresponding links to the topics. The charts also come with markers that indicate whether the topics have risen or fallen in popularity.

Tumblr head of media Sima Sistani said the new tool will allow enterprises to better connect with the website's users, saying Fandometrics' way of charting pop culture trends will be advantageous to brands.

"Smart social marketers are moving away from measuring success in terms of real-time conversations, instead focusing on building momentum through influential fan communities that serve as powerful brand advocates," Sistani said.

"Tumblr is the epicenter and home of fandoms, and our Fandometrics provides a colorful and meaningful glimpse into the zeitgeist."

In publishing Fandometrics' charts, Tumblr has teamed up with Entertainment Tonight, which will broadcast the site's weekly lists.

"The partnership with Entertainment Tonight will bright the best of Fandometrics to a broad television audience that is eager to know what the Tumblr community is buzzing about," Sistani said.

Popular among fan communities, Tumblr fuses the features of a publishing platform with the characteristics of a social network. This makes it easy for fans to track posts about celebrities and interests and reblog them.

Founded by David Karp in 2007, Tumblr was bought by Yahoo Inc! Inc in 2013 for $1.1 billion. In October, Fortune reported that the acquisition had not been able to deliver a revenue boost for the veteran Web giant.

At any rate, Tumblr's traffic had grown at the time to 400 million monthly users, which is about a third of the traffic during the period that Yahoo! bought the site.