Dating app Tinder has made its first acquisition with the purchase of photo messaging app Tappy, according to the Guardian. The app will now be integrated into its buyer's Tinder Moments service.

The messaging app is similar to Snapchat in that its users can send self-destructing photos to one another. Unlike Snapchat, however, Tappy users must begin all conversations by sending an image. The photos will perish after 24 hours.

Tappy, launched only in July, is being relied on to enhance user experience with Tinder Moments, which lets users send photos to their matches but not privately.

"We're very good at connecting people, but there's this 'what happens after that?' moment that we want to improve," Tinder CEO and co-founder Sean Rad told TechCrunch.

"We not only want to get better at the way we use criteria to connect people, but we want to broaden the reasons for connecting in the first place," Rad said.

Acquring Tappy will be beneficial to both stages of connection, he said.

"The Tappy team will help us tackle both fronts, the pre-match experience of creating that first connection and the post-match experience of communicating with that person," the CEO said.

Tappy was co-founded by Brian Norgard and Dan Gould after getting a $10 million funding from Los Angeles start-up Chill, which Norgard also founded.

Norgard has shown optimism about Tappy's integration into Tinder.

"The chance to work with Sean was too strong of a draw because we knew that if we could couple Tappy DNA with Tinder DNA that we can do awesome stuff. Messaging has gotten very overheated, and this gives us the chance to lead from the front," he said.

Tinder, based in Los Angeles, was launched in 2011. It has become so popular that it was thought to be making more than 15 million matches a day as of Oct. 2014, according to BBC.