British Designer Stella McCartney unveiled her Olympic uniform designs for Team GB for the 2012 Summer Games on Thursday.

Unfortunately, the designs are under fire as some have criticized for them being "too blue." 

McCartney, in collaboration with Adidas, designed the Olympic and Paralympic athletes' outfits for competition time, training, medal ceremonies and relaxation time. She described the 590-piece collection as a combination of style and performance.

"The basic message is to unify the team," McCartney told AP. "The athletes all want to feel like one team. The other big starting point for me was the Union flag, an iconic flag, I think every Briton is so proud of it, but I wanted to look at it in a different way."

The "nontraditional" approach of the designer has received negative responses. According to a poll by Telegraph, only 38 per cent of its readers liked the designs.

Even sports psychologists are critical of the color palette.

According to sports psychologist Robert Barton, the predominance of blue could backfire at the athletes' performance.

"Given the effects that we and other scientists have found, it does seem like a mistake," the Durham University academic told the Guardian.
"For instance if the red increased confidence, aggression and sense that they are dominant, then they are likely to perform closer to their peak performance potential," said clinical sports psychologist Victor Thompson.

"Red is of course the colour of Welsh sport and, as demonstrated by our fantastic Grand Slam-winning [rugby] team last weekend, also the colour of victory," Welsh politician Jonathan Edwards of the Plaid Cymru party told the Daily Mail.

"Having said that, it is more about performance than appearance and the athletes' success will be down to dedication and tireless training and not what they're wearing," said Edwards.

In response to mounting criticism, McCartney explained her rationale behind the designs.

"I wanted to start with the union flag, but I'm really aware the reds, whites and blues are in other nations' flags and sometimes you can feel quite confused when you are watching the Games," McCartney told the BBC.

"I wanted to make it slightly more delicate and have more texture. It's very recognisable still, I've represented all the parts of Great Britain. There's a lot of red in there, but in a non-traditional way."

What do you think of Team GB's Olympics kit?