ABC has cancelled freshman comedy "Selfie" after six episodes, according to Deadline.
ABC ordered thirteen episodes of "Selfie" when it started but decided to stop at that. While the announcement has already been made, the show will reportedly still air next Tuesday but plans for the episodes beyond that were not detailed.
The show's pilot debuted with only 5.3 milion viewers and a 1.6 rating, according to The Hollywood Reporter.
Viewers lessened as weeks passed, even when the show was aired back-to-back with "Manhattan Love Story," which has also been cancelled.
"Selfie," which was created by "Suborgatory"'s Emily Kapnek, stars "Doctor Who" actress Karen Gillan as Eliza Dooley, a millenial who seeks the help of marketing guru Henry, played by John Cho, to make her famous via social media.
It also stars David Harewood, Allyn Rachel and Da'Vine Joy Randolph.
When the show premiered, the Asian Pacific American Media Coalition (APAMC) mentioned how it might pave the way for more Asian-American actors to get good roles in Hollywood, according to NBC News.
"By showing an Asian man as a relatable American in both the corporate and social media worlds, Selfie has the potential to shatter stereotypes," the group said in a statement in September.
Meanwhile, its lead actor Cho did not address the show's cancellation directly but posted a "Thank you." on his Twitter account after the news broke.
Fans also took to Twitter to air their dismay over the social media-centered show's cancellation. The hashtag "#BringBackSelfie" was also created.
User @skipoww said, "ABC doesn't know a good show when it has one," while user @SoCaliMilita1 posted, "Apparently ABC doesn't like an Asian in a leading role... evidenced by its cancellation of Selfie."
Author Jenny Han also sounded off on the cancellation and took to Twitter to say, "#Selfie is completely charming and it was really finding its footing. Don't take away @JohnTheCho from us, ABC!"
The show has joined the ranks of comedies cancelled this fall, which includes Fox's "Utopia," NBC's "Bad Judge" and "A to Z," according to E! News.
