Online news outlet CNET launched its print magazine Monday, being sold on newsstands across America and Canada for $5.99, reports the NY Times. The premiere issue of CNET Magazine, dated for Winter 2014, ran at 128 pages and featured rapper/actor LL Cool J on its cover.
The magazine will be seeing a quarterly printing schedule and will also be available in store chains like Barnes & Noble, Walmart, Costco and Target. CNET plans on printing around 200,000 copies of the inaugural issue alone.
Mark Larkin, Senior VP and General Manager of CNET, says in their press release that CNET Magazine's purpose is to "extend the CNET brand and leverage the print medium to showcase CNET's renowned reviews, storytelling, amazing photography and access to the people making a difference in the tech world."
"It's an incredible opportunity to bring CNET's knowledge and depth of experience to a new audience, and take full advantage of our own editorial talent as well as a ready-made operational and distribution infrastructure through CBS," Larkin added.
Lindsey Turrentine, co-editor-in-chief of CNET Magazine, acknowledged the challenges and difficulties of running a print magazine. However, the advantage of CNET is that of being a "20-year-old brand that's been very successful," as she put it.
"The interesting thing about doing it this way is that we're not trying to drag print into digital. By starting with digital, a move into print is expansion," she added.
In their CNET article, Turrentine also acknowledged the fact that most publishers are going the other way, from paper and ink to digital, while CNET is embracing the offline platform.
"That's the point. While others are running away from print, we're embracing it to do what we've always done -- tell stories in fun and compelling new ways."
Mark Larkin also emphasized that the content of the magazine will all be original and not just rehashed copies from its websites.
"There is real audience demand for premium technology content across all channels, including this new magazine, which offers content not available online. CNET Magazine will play a critical role in distributing our content beyond digital channels and help us reach consumers on even more platforms."