The Motion Picture Association of America (MPAA) and the National Association of Theatre Owners are adopting a "zero tolerance policy" against Google Glass and other wearable tech from their establishments, according to Hollywood Reporter.

With this policy enforced, moviegoers are required to turn off and remove all wearable technologies, otherwise they shall be asked to leave the premises. Law enforcement officers will be called if theater staff suspect any illegal recording going on inside their establishment.

"The National Association of Theatre Owners and the Motion Picture Association of America have a long history of welcoming technological advances and recognize the strong consumer interest in smartphones and wearable 'intelligent' devices. As part of our continued efforts to ensure movies are not recorded in theaters, however, we maintain a zero-tolerance policy toward using any recording device while movies are being shown," said the two organizations in a joint statement.

"As has been our long-standing policy, all phones must be silenced and other recording devices, including wearable devices, must be turned off and put away at show time. Individuals who fail or refuse to put the recording devices away may be asked to leave."

The new policy regarding wearable tech was discussed and approved by MPAA and NATO officials during a meeting at the ShowEast event in Florida.

The updated anti-theft policy is "a clear shot at gadgets like Google Glass and smartwatches," says Stephanie Mlot, writer at PC Magazine. "Whether or not these rules are enforced depends on the individual theaters. Many people still use their cell phones during movies, for example."

Kate Bedingfield, MPAA VP of Corporate Communication, says the new policy is applicable to all wearables, not just Google Glass. She adds that individual theaters are not required to strictly enforce the new policy, having the option to do so at their own discretion, reports Tech Times.

However, Nicole Arce of Tech Times says that the policy "ignores the fact that Google Glass and most other wearables are not much of a threat, since users can only record up to less than an hour of video, and with poor resolution at that, before the battery runs out."