Major fashion brands are working on enlarging their products' pockets to accommodate the growing sizes of phones, particularly the iPhone, according to The Independent.
With the recent release of the iPhone 6 Plus, clothing brands are now planning to increase the sizes of their garments' pockets to adapt to the physical changes in technology. Some, retailers in fact, are already using iPhones and Samsung phablets in their fitting sessions.
"We are having conversations currently with the product development team regarding technology overall, and how our clothes can provide compatibility from a user perspective," a representative for Japanese brand Uniqlo told Quartz. "Jean pockets is one of those conversations."
Mashable, meanwhile, spoke with a number of other retail brands about how they see the physical innovation of handheld technology with regard to their own designs and utility.
According to their spokespersons, American Eagle's and L.L. Bean's pockets can already accommodate the bigger phones.
"Within certain product lines, such as our men's active apparel, for instance... we do use iPhones and Samsung phones in our fit sessions to ensure that the pockets are large enough to accommodate these larger phones," L.L Bean's representative told Mashable. "The iPhone 6 would fit in the pockets now."
While American Apparel's line for women is "still being evaluated," its men's pockets "already accommodate the larger phones including the iPhone 6 and iPhone 6 Plus," according to a company spokesperson.
Levi's head of global design Jonathan Cheung said the changes they are planning to make on their products are not "iPhone 6-specific" but the brand goes by the Steve Jobs mantra of designing products "that make people's lives a little better."
In contrast, Lee Jeans started considering pocket size as soon as iPhone 6 Plus was released.
"It's something that we are always considering, in terms of the functionality of our garments. Of course, we're always going to make sure that we're going for something that's flattering for the consumer," Lee Jean's designer Whitney Neary said.
J. Crew shares the principle. "Throughout the design process, we try to consider every aspect of the way our customers live their lives, and changing mobile technology is no exception," said J. Crew's head of women's design Tom Mora.