Polyvore is the dreamr realizer for fashion bloggers this spring, letting a total of 21 fashion and beauty bloggers walk the runway at Polyvore Live during New York Fashion Show next week.
On Feb. 13, 6:30 p.m. (EST), the startup fashion community site will air the show featuring the designs of Fashion Institute of Technology alumni Dana-Maxx, Lauren Bagliore, Gavaskar, and Celestino, styled by Anda + Masha, and makeup done by Beau Nelson.
Partnering with Covergirl, the fashion show marks the first ever runway catwalk by bloggers.
Founded in 2007, Polyvore allows users to create their own set of fashion item collages by pulling images from across the web. 13 million of its monthly unique visitors have formed a community of their own, creating a Polyvore set every two seconds, reports Tech Crunch.
“Brands have always known that word-of-mouth is the best form of marketing…Polyvore users are a global community of fashion lovers who promote their favorite products and share them with friends and followers,” said Peter Fenton, Benchmark partner and Polyvore board member, according to TC.
Below are the bloggers who will walk Polyvore Live, according to Refinery29.
Aimee Song, Song of Style.
Christina Caradona, Trop Rouge.
Alicia Lund, The Glitter Guide / Cheetah is the New Black.
Claire Geist, de lune.
Amy Levin, College Fashionista.
Colby Jordan, Minnie Muse.
Ann Colville Somma, Holier Than Now.
Dylana Suarez, Color me Nana
Carly Cristman, Carly Cristman.
Erin Hagstrom, Calivintage.
Helena Glazer, Brooklyn Blonde.
Rachel Nguyen, That's Chic.
Julie Lagrotteria and Lauren Abuaf, Born and Bread.
Rebecca Stice, The Clothes Horse.
Julie Sarinana, Sincerely Jules.
Sandra Bauknecht, Sandra's Closet.
Kimberly Pesch, Eat Sleep Wear.
Shea Marie, Cheyenne Meets Chanel.
Nadia Sarwar, Frou Frouu.
Sydne Summer, Sydne Style.
Natalie Suarez, Natalie Off Duty.