Creative Director: Clare Waight Keller

“For me Chloe is about what’s real, what’s now and it was about really capturing the spirit of how women dress today,” Keller told Fashionista.
“Actually, I looked at a lot of blogs [because] those are cool girls, out there, right now, wearing clothes. It’s really inspiring to see how women put things together–it gave me a sense of what I should try to achieve in this show.”