Victoria Beckham released the full video of her new affordable line, which went on sale Monday at the Harvey Nicols Knightsbridge store in London, and coming to the U.S. this Saturday.

Victoria by Victoria Beckham debuted last September, and its Spring 2012 line is showcased in a playful video shot by Quentin Jones, a 27-year-old filmmaker who's worked on Beckham's denim line.

"This new line serves to channel my inner girl - it is fun and young with a distinct sense of humour. The Victoria range can't help but make you smile with its energy and personality," according to the 37-year-old fashion star.

"This collaboration [with Jones] is really exciting for me," said Beckham. "For the Victoria line I wanted to appeal to a slightly younger audience - super chic but with a sense of humour and an edge and that's exactly what Quentin brought to the creative process. I really wanted to capture the essence of the playful feminine character at the heart of the collection and Quentin has realized that for me in her unique, innovative style."