Prada released its Spring/Summer 2012 women's Advertising Campaign video on Youtube today, featuring models posing by a hyper-real gas station - an inspiration from the iconographic American 50s.

Shot by Steven Meisel, the campaign features models Kati Nescher, Meghan Collison, Natasha Poly, Elise Crombez, Ymre Stiekema and Kathryn Kruger are glamorously bathing in the sun next to vintage cars.

"Through the lens of Steven Meisel, we see the models tower above us, the cars and modernist architecture set against an expanse of azure sky," says Prada. The power and positivism in the campaign is fully expressed through Meisel's lens.

The gas station is "a stage set where fashion, fantasy and the promise of new discoveries collide," according to Prada's Press Release.