Consumers are starting to get worried about technological innovations in the auto industry that allows a car to communicate with other vehicles and practically drive itself, IT Web reported.

The fear of consumers stems from the belief that these technological advancements take away their control over the cars they are driving.

"A lot of this really cool technology...kind of freaks some people out," Ford Motor executive chairman Bill Ford said.

"Some people hear 'autonomous driving,' and say 'Oh my God, I never want to get into that vehicle,'" he added. "Other people say, 'I don't want my car talking to other cars. That's terrible.' We have to do this thoughtfully."

As a solution, Ford proposed that car companies should provide their customers the option to not have these new tech features in the cars that they're buying, according to In Auto News.

"We believe, at Ford, that opting in is important so people do have that comfort," he said.

The executive, however, also noted that with the auto industry growing more concerned about the safety of drivers, consumers need to trust the benefits of these high-tech features.

For instance, General Motors recently announced that its 2017 Cadillac model will come with hands-free driving technology. By communicating with other vehicles, the new Cadillac can identify if there are cars around it. It can then speed-up or slow down depending on its surroundings.

In addition, other automakers are developing sensors that can automatically apply the brakes of the car once it senses a potential collision or decelerate based on the speed of the vehicle in front of it.

Also, Google has been working on a high-tech car that doesn't even require the presence of a driver.

Ford explained that all these features are being developed for the safety of those inside the vehicles. However, Ford noted that he is aware that it will take years before the auto industry is able to produce a fully automated and road-worthy vehicle, Reuters reported.

"Right now, you have to have eyes on the road, hands on the wheel and it's going to be that way for a while," he said. "Even as we start putting in a lot of these features that will assist you, the driver still has to be vigilant and in control."