Facebook has announced Monday it will be taking steps against what it calls "clickbait" articles on newsfeeds, reports the NY Times.
Facebook posted the news on its official blog, marking yet another move in its fight to counter-attack online marketers and websites trying to take advantage of the social network's algorithm in promoting their own articles.
If successfully implemented, the "clickbait" articles posted by websites can drive a huge amount of traffic via Facebook users clicking on the headlines showing up on their newsfeeds.
Facebook said on its blog that it considers "click-baiting" as "when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed."
The changes in effect will analyze the stickiness of an article and the user activity it generates via clicked links, according to ZDNet. One of the factors that can indicate a click-bait article is when a user clicks a link and then goes right back to Facebook within a short amount of time.
This behavior can signify that the user did not find the content as satisfactory, thus marking the link as a potential "clickbait" or spammy article. Facebook also said it will start analyzing the actual ratio of readers clicking on a link versus the number of people sharing that link and discussing it.
This change is expected to have a significant effect on digital media companies, Mashable says, since Facebook is one of the most widely-used platforms for publishing and sharing digital content.
To drive home their point, Facebook has posted this warning: "A small set of publishers who are frequently posting links with click-bait headlines that many people don't spend time reading after they click through may see their distribution decrease in the next few months."