As 2014 gets under way, Olay is excited to unveil 'Your Best Beautiful,' a new campaign from the megabrand designed to empower women.
Launching officially on January 13, Olay seeks to target women who want to put their best face forward and embrace the best possible version of themselves every day.
Research conducted by Olay revealed that women look in the mirror 10 times a day! "Keep in mind, those numbers aren't always just traditional mirrors, they could be car windows, store windows, rear driving mirrors, etc," explained a brand spokesperson. "But it's it's not about vanity. It's about the fact that women want to look their personal best and we enable that. It's about the woman she sees looking back at her, and how we want to empower her to be her best beautiful."
The Your Best Beautiful campaign will come to life across all media including print, digital, advertising, and encompass all Olay collections, including Pro-X, Regenerist, Fresh Effects, Total Effects and Body. "Women want to be their best beautiful, and the campaign celebrates the power of not settling. Because when you feel your best beautiful, you feel stronger, more confident and more powerful," the brand said.
The legendary skin care powerhouse is encouraging women everywhere to get involved and celebrate their best beautiful. Women can join the conversation and share their best beautiful moments and stories on Olay's social media channels, using #BestBeautiful, liking Facebook.com/Olay, and following the brand on Twitter @OlayUS.
Check out the 'Your Best Beautiful' campaign in action below and let us know what you think!