Singer and model Myleene Klass has announced the launch of her first swimwear line for online retailer Littlewoods with a pool party and a fashion show, March 6.
"Launching my first ever swimwear range for @littlewoods. I am VERY proud and excited. Get the fake tan out girls. #Myswimwear #strongmamas," Klass tweeted about the launch.
The singer who tantalized fans dressed in a white bikini in the game show "I'm a Celebrity...Get me Out of Here" in 2006, chose to remain fully dressed during the launch. Sales of white bikinis skyrocketed in 2006 due to the show.
The 25-piece collection has a variety of swimwear like halter necks, bandeau styles, white bikini (obviously), triangle cups and even cover ups. The collection aimed at women of all shapes ranges in sizes from 6-20 and will retail from $20-$145.
"Through pregnancy and burgers, I've been all shapes and sizes so going up to size 20 for this collection was like the angels calling," she told the Daily Mail. "I've included a white bikini, I couldn't not. But don't worry, I've made sure it's lined!"
While everyone expected Klass to show off her curves, she relied on the models to do so. The four models displayed the collection and were dressed in tangerine bikinis paired with fluorescent pink stilettos. Klass beamed throughout the launch dressed in an ankle length strappy summer dress in green and orange.
Klass has earlier designed women's wear and lingerie for the retailer. Considering the kind of attention the 34-year-old got due to her white bikini at the show, owners of Littlewoods look forward to the same kind of attention for the line of swimwear.
"Myleene's womenswear and lingerie collections have proved to be big hits with Littlewoods.com customers. It is a natural progression for her to move in to designing swimwear for us and we're extremely excited to see the response from customers," Gary Kibble, retail director at Littlewoods, told the British daily.