The first all-star season of "Celebrity Apprentice" is about to kick off. The show will feature all of the fan favorites, and according to boss Donald Trump, "it's probably as tough and mean and nasty as we've had so far."
Trump was with Matt Lauer Wednesday morning for a visit to "Today" plugging a celebrity lineup that includes plenty of personalities that will be sure to butt heads on camera. The lineup includes Bret Michaels, Gary Busey, Dennis Rodman, La Toya Jackson, Dee Snider, Lisa Rinna, Lil Jon, Penn Jilette, Marilu Henner, Stephen Baldwin, Trace Adkins, Claudia Jordan, Brande Roderick and Omarosa, the famed 'Apprentice' villain.
According to Trump, not much has changed for Omarosa, who he says will be at the center of most of the show's controversy.
"A lot of people are not getting along with Omarosa," Trump said. "She's brutal!" Piers Morgan has also come back as a judge to, as Omarosa says, "solely torment me."
In typical Gary Busey fashion, he says he will be coming back for another season "because I didn't have anything else to do." Rapper Lil Jon was not sold on a return at first, but had a change of mind after his mother had a stroke. He believes the show will be a good outlet to raise awareness about diabetes, eating healthy and caring for yourself. He also admitted he has a new group of fans because of the show.
"I can't go anywhere now without a 70-plus-year-old-woman coming up to me and saying, 'You were so nice on 'Apprentice'."
While the job working for Trump is the goal, 'the Donald' says the main objective will be bringing money to charity. "They've raised millions and millions of dollars with 'Celebrity Apprentice' for charity," Trump told Lauer. "I'll tell you, the first night (of the new season), we raised over $1 million for one charity."
Watch the clip below to see what Trump and daughter Ivanka Trump, who launched her own fragrance line, have to say about the show in the clip below.
Celebrity Apprentice" premieres Sunday at 9 p.m. on NBC.
Visit NBCNews.com for breaking news, world news, and news about the economy