Swiss jeweler de Grisogono unveiled its unique "Sugar" watch for women, inspired by sweet treats during a lunch event at Hôtel Costes in Paris, this week. The Sugar watch with its striking features and design will be launched during the upcoming edition of Baselworld, a world watch and jewelry show, April 25- May 2.
The ladies timepiece comes in four variations of blue and orange sapphires, white diamonds and emeralds and is priced at about $142,000. Each watch has been intricately embellished with these precious stones giving it a stunning and sparkly appearance. The precious stones have been studded even on the case, dial, clasp and the back of the watch.
The design is very creative and one of a kind, as the stones look like they are spilling from the bezel of the watch. But these are actually attached to the lower part and on the right hand side by invisible hooks.
"It's an original classic," Fawaz Gruosi, the creative designer of Geneva based de Grisogono, told WWD.
Explaining the high price of the timepiece, Gruosi said that the cost of raw materials have risen, also asserting that the high end luxury items are holding up much better in the market than the medium priced pieces.
Apart from the timepieces, the high end luxury brand is renowned for its striking pieces of jewelry for both men and women like rings, bracelets, earrings and pendants as well as luxury showpieces adorned with precious stones. de Grisogono also offers stone studded cuff links for men.
The brand's jewelry has been worn by celebs like actress Salma Hayek, "Girls Aloud" band mate Cheryl Cole and model Irina Shayk to name a few.