Anheuser- Busch announced on Thursday that musician and actor Justin Timberlake will be their new creative director for Bud Light Platinum. According to CNN Money, Anheuser-Busch stated that Timberlake will "provide creative, musical and cultural curation for the brand".
Anheuser- Busch Vice President of U.S. Marketing, Paul Chibe said in a statement according to CNN Money, "Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity in the lifestyle space".
Timberlake also commented on the announcement by saying, "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing. I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."
Timberlake will follow in the footsteps of other musicians who were named creative directors of various companies such as Alicia Keys for BlackBerry, Lady Gaga for Polaroid and will.i.am for Intel.
Timberlake is also set to appear in a Bud Light Platinum commercial which will air during the Grammy Awards on Sunday. The commercial will feature Timberlake's new single "Suit & Tie" which was
released on January 13th as a single off of his upcoming third album entitled The 20/20 Experience.