Ralph Lauren brand decided to bring back the popular "Polo Bear" sweater collection. The bears are dressed in graphic variety of vintage Ralph Lauren pieces.
The American lifestyle company and fashion retailer let customers vote on which bear sweater they want to be re-introduced for purchase through the 'bring back' program.
The original 'Polo Bear' was created as a birthday gift for Ralph Lauren by his staff. Ralph was impressed with the idea and made it a brand birthday tradition. The tradition grew eventually becoming a collectible item for customers, the designer expanded the tradition making the 'Polo Bear' sweaters which was originally released in 1991.
Ralph Lauren fans can input their favorite styles in the vintage collection they like to see return, more vintage finds and favorites of Ralph Lauren collections can be found in the 'RLvintage' site.