Sephora was crowned as this year's No.1 beauty brand in the US, according to Traackr, an influencer marketing platform.
The company used its unique metric called Brand Vitality Score/VIT (Visibility, Impact, and Trust), developed by its Data Science Team to analyze and compare different brands.
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In Skincare, CeraVe dominated with 327k VIT, while L'Oreál Paris also took the reins of the hair care category. Lastly, Sol de Janeiro sat atop with 117k VIT for fragrances.
Here are the top 10 Beauty Brands in 2024, Based on Traackr's VIT:
1. Sephora (1.86M)
2. L’Oréal Paris (931k)
3. Rare Beauty (866k)
4. Kylie Cosmetics (64k)
5. Fenty Beauty (605k)
6. Ulta Beauty (566k)
7. e.l.f. (495k)
8. YSL (494k)
9. Huda Beauty (478k)
10. Charlotte Tilbury (474k)
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