The K-beauty-inspired skincare brand I Dew Care is finally available to U.S. shoppers as it hits the shelves of Walgreens this month.
In a press release by Brian Murdock, the General Manager of North America of Membox Corporation, he announced I Dew Care's debut in Walgreens and their aim to bring K-Beauty closer to American shoppers.
"This launch is a significant step in our mission to make K-beauty more accessible to everyone, offering a playful and efficacious skincare experience in Walgreens stores and online," said Murdock.
This is also a strategic response to the rising demand for K-beauty worldwide, recording $2.3 billion in skincare exports from South Korea in the first quarter of 2024.
I Dew Care will target Gen Z consumers in the U.S. and will roll out 40 best-selling products that come in fun packaging, such as headbands, sheet masks, and more.
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Meanwhile, I Dew Care reached this milestone seven years after its launch in 2017. Younger consumers widely support the brand due to its aim to deliver "seriously fun skincare" thanks to its cute & unconventional packaging on top of its effectiveness.
Aside from its in-store release, Walgreens brought the products online in 2024. Currently, its top sellers include the In The Zone mask ($2.99), its signature giraffe and panda headbands ($9.99 each), pimple popper ($9.99), and many more. For more information, visit its official website, IDewCare.com.
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