Fazit saw an overwhelming business boost after Taylor Swift flaunted the brand's $16 glitter freckles in the recent Chief's game.
On Monday, the "Cruel Summer" singer went to Kansas City to support her boyfriend, Travis Kelce, who just turned 35.
On this day, Swift became a hot topic for her sporty look, wearing a Vivienne Westwood ensemble from top to bottom. However, she made a massive noise by showing off fake glitter freckles, which completed the look.
Following the event, Fazit, a small business owned by Aliett Buttelman, suddenly earned a high surge in demand for its face makeup patches, which retailed for $16 on its official website and Amazon.
On TikTok, she shared her first reaction after learning that Taylor Swift used their product and how she is sobbing in tears of joy right now due to the high demand in sales their business recorded in just less than a week after the patches made it to mainstream news.
"In the last 15 hours alone, sales and website traffic have surged by 2,500%," Buttelman exclaimed.
@aliettbutts POV youre a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles Im DYING #fazit #fazitbeauty #founder #taylorswift #chiefs #traviskelce
♬ original sound - Aliett
Fazit is a business founded in April 2024, and among the first products launched was the Stardust Speckle Makeup Patches.Since its release, her main goal has been to make it a must-have item for Taylor Swift's The Eras Tour and, hopefully, the singer's. With this, she shared an anecdote about how her manifestation became a reality and narrated how Taylor might have discovered her item.
@aliettbutts #stitch with @Aliett i cant believe we manifested this @Fazit #fazitbeauty #fazit #taylorswift #chiefs #traviskelce #erastour #femalefounder #glitterfreckles
♬ original sound - Aliett
READ ALSO: How to Recreate Taylor Swift's 'Glitter Makeup' Using These Must-Have Items
"Back in May, I had reached out to her makeup artist's agencies, so Taylor Swift, I guess works with one makeup artist, and we send her the patches and never heard anything. I just like I could imagine this all over The Eras tour, for the North American part of the tour as well."
Indeed, hard work and manifestation worked well as five months later, all her efforts paid off!
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