Makeup for Indian Skin? Meet Mrucha Beauty, A Clean, Cruelty-Free Brand by Mrunal Panchal

Mrunal Panchal gave a sneak peek of her new cosmetic line, Mrucha Beauty, which is set to offer products suitable for Indian skin.

On Instagram, @mrunu, one of the most popular Indian content creators, announced to her 5.3 million followers that she will finally be launching her brand, and said, "The dream I've been dreaming since the start of my journey as a small town girl... one day, she will have her own brand and her dream is finally becoming a reality!"

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In one of her posts, Mrunuuu also hinted at the line's aim, which is "not just about looking good—it's about feeling unstoppable."

While she earlier stated on her Instagram bio that the products are "specially made for Indian skin," Exhibit Social clarified that it will cater to diverse skin tones and the dynamic makeup preferences of beauty enthusiasts. Currently, her product lineup is yet to be unveiled.

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