Beyoncé's haircare line Cécred just introduced its new serum: the Restoring Hair and Edge drops that help to achieve fuller and healthier locks.
In particular, the product promises to improve hair density and healthy growth cycle up to 1.5x by creating a clinically tested formula that features biopeptide-5. This is a blend of five key growth factor peptides that utilize bioactive technology to earn the desired result.
This serum also promotes hair volume by using a patent-pending bioactive keratin ferment as well as fermented rice, biotin, rose, and ginger which are beneficial for retaining the hair's length and straightness.
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Beyoncé's new serum targets consumers who are experiencing hair thinning/loss, which is a common condition experienced by both males and females due to hormone changes, stress, and more.
This is suitable for all hair types and textures, as the product ensures' beauty lovers' health by not adding parabens, phthalates, silicones, and SLS/SLES.
But it is also noteworthy that the serum isn't fragrant-free, as it boasts rich notes of oud, Australian sandalwood, warm musk, and more.
Beyoncé's Restoring Hair and Edge Drops is priced at $56 and is available on Cécred.com.
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