Tarte Cosmetics has launched the Creaseless Creamy Concealer, a new addition to its popular makeup portfolio that contains vitamin E and "nature's retinol," bakuchiol.
After one and a half years of developing the product's formulation, the makeup brand officially released its new concealer, which promises full coverage and a natural finish and comes in 34 available shades.
In addition to covering blemishes and dark circles, Tarte's new Creaseless Creamy Concealer can also help protect and improve the skin as it features skincare ingredients such as bakuchiol and vitamin E in its formula.
"The extensive development period allowed Tarte to perfect a concealer sustainably sourced from an all-female cooperative in the Amazon, and blended with powerhouse ingredients like cloudberry for potent Vitamin C, and skin-enhancing elements such as Omega 3 and 6, Vitamin E and bakuchiol -- nature’s retinol," Tarte said in a statement.
The company added, "Each ingredient was chosen for its ability to nourish and rejuvenate the skin, ensuring the concealer not only covers but also cares."
According to Tarte's official website, the other skincare ingredients in this creamy concealer include maracuja passionfruit, which is packed with fatty acids, and vitamin C for firmer, brighter, and smoother skin. It can also improve the consumer's sleep.
Another is cloudberry, which has four times the vitamin C content of an orange, and omega 3 and 6, which are beneficial for brightening the face.
Tarte's concealer was also made with caffeine, which lessens puffiness, especially in the undereye, as well as niacinamide for minimizing pores.
Lastly, aside from achieving a creaseless makeup look, the Tarte Creaseless Creamy Concealer can also help fight the signs of aging due to the presence of the so-called natural retinol, bakuchiol, in the formula.
The Tarte Cosmetics Creaseless Creamy Concealer retails for $30, offers full coverage with a natural finish, and comes in 34 shades and six undertones, ensuring its shade range can cater to various skin tones, from fair-light to tan-deep.