E.l.f. Cosmetics has teamed up with blind world champion swimmer Anastasia "Tas" Pagonis to launch a new beauty bundle for the blind and low-vision community.
According to the brand, the Beauty For Every Eye Bundle features three of Pagonis' "holy grail" products for eyes, lips, and face. The kit also comes with a specially designed QR code hack that will be beneficial for blind makeup users.
Each product in the bundle will have a scannable QR code that directs users to an audio recording personally made by Tas. The audio will include information about the product and tips on how to apply it.
E.l.f.'s Beauty For Every Eye Bundle retails for $28 and is available now at e.l.f. Cosmetics' official website.
It includes three of Pagonis' must-haves: the Big Mood Waterproof Mascara for long-lasting, big and bold eyelashes; Glossy Lip Stain in Power Mauves for the perfect pop of color in a gloss-to-stain finish; and Suntouchable Whoa Glow SPF 30 for protected and glowing skin.
Tas expressed her high hopes about this partnership in a statement shared on the e.l.f. website, saying, "I know exactly how I want to look, and these products make me feel like my most confident, beautiful self! I hope you love them as much as I do."
Aside from the bundle's beauty benefits to low/no vision makeup enthusiasts, e.l.f. also ensures their safety. All products were formulated without phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
They are also vegan, cruelty-free, and certified by the Fair Trade USA.
In a press release, the beauty brand called Pagonis, who started working with e.l.f. Cosmetics in June 2023, its "inspiration" as it continues its journey of developing more adaptive tools and products that promote inclusivity.
"We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible," said Kory Marchisotto, the chief marketing officer of e.l.f. Beauty.