Neutrogena has released a new skincare line that targets the skin needs of Gen Z.
Neutrogena recently launched its Collagen Bank range, which currently offers two products: Neutrogena Collagen Bank Moisturizer and Neutrogena Collagen Bank Broad Spectrum SPF 30 Moisturizer.
The brand debuted the line via TikTok, where its official account has amassed nearly 180,000 followers.
The new skincare line is part of the "pre-aging" category, catering to the needs of Gen Z with concerns about aging.
According to a study conducted by Mintel, more than half of Gen Z start to become worried about aging concerns by age 23.
The Neutrogena Collagen Bank range features the brand's patented micro-peptide technology to address collagen loss.
According to the brand, this dermatologist-developed technology is designed to penetrate more than 10 layers of the skin, making it more effective than bigger anti-aging peptides currently on the market.
It targets elastin, pro-collagen, hyaluronic acid, fibronectin, and decorin — which are needed for the preservation of the skin's firming support matrix.
@neutrogena_us Supporting your collagen? How demure of you. How mindful 😌 @Eric Sedeño @Dr. Angelo - DermAngelo @Marielle Greguski @Kim Feliz
♬ original sound - Neutrogena
In addition to micro-peptide tech, Neutrogena Collagen Bank Face Moisturizer is formulated with antioxidant bakuchiol, which also helps combat early signs of aging and provides glowing and plump skin.
Neutrogena Collagen Bank Broad Spectrum SPF 30 Moisturizer is a product that works just like the brand's regular moisturizer, but rather than bakuchiol, this has broad spectrum SPF 30 to protect the skin from the sun, which is a top factor of collagen loss.
The moisturizer and its SPF variant each retail for $22.49 and are available at Amazon, Ulta, Target, and more. More information can be found on Neutrogena.com.