Six years after being discontinued, the "billion-seller" Urban Decay Original Naked Eyeshadow Palette is finally back! However, fans have to grab one fast as it will be available only for a limited time.
Since its release in 2010, the OG Naked Eyeshadow Palette has been a staple in the beauty world, gaining fans among makeup enthusiasts and even influential personalities.
Some of the famous names who were reportedly fond of this palette back then included Princess Kate Middleton, Michelle Obama, Britney Spears, and Nicole Richie, according to Page Six.
Forbes revealed that before it was discontinued in 2018, the Original Naked Eyeshadow Palette generated more than $1 billion in sales from over 30 million units sold.
But what are its advantages that keep makeup consumers yearning for this palette?
One of the main reasons why it is a fan favorite is that it comprises 12 blendable neutral shades that are perfect for various looks, whether it be a no-makeup makeup look to the smoky Y2K vibe.
All the shades beauty enthusiasts need are available in one palette, and they are also long-lasting, ensuring eye looks stay on while partying from dusk until dawn.
Aside from these, Urban Decay is introducing more benefits, and those include an improved mirror and free eyeshadow brush. The in-pack mirror is now longer, and the palette comes with a double-ended brush designed for shading and blending.
Those with sensitive skin can also breathe easy since the brush is cruelty-free, while the eyeshadows are vegan and formulated without parabens, sulfates, and phthalates.
The improved Original Naked Eyeshadow Palette can be purchased via Urban Decay's website for $59.
However, fans need to add the palette to their cart and check it out as soon as possible as Urban Decay announced there are limited quantities available.
Urban Decay's Original Naked Eyeshadow Palette is currently still available, but the selling period will only be until stocks last.