Blake Lively Launches Haircare Brand Blake Brown: Products and Where to Buy

Blake Lively attends the "It Ends With Us" New York Premiere at AMC Lincoln Square Theater on August 6, 2024 in New York City.

Blake Lively is sharing her secret to healthy and nourished hair through her new haircare line Blake Brown Beauty, which recently launched with eight products.

The actress has been known for her gorgeous tresses since becoming a household name in the 2000s thanks to her role as Serena van der Woodsen in the classic series, "Gossip Girl."

Finally, the star is now ready to spill her beauty secrets as she ventures into the haircare world. In partnership with Give Back Beauty, Lively launched Blake Brown Beauty -- whose name pays homage to her late dad Ernie Lively.

The brand has introduced eight products, which were all inspired by shampoos and hair masks she personally used over 20 years.

Lively declared that she won't be releasing a conditioner as she confessed to Vogue that she's not a fan of it and instead uses a "different hair system."

The eight products, whose formulas took seven years to finalize, are all vegan and cruelty-free, are made with "clean" ingredients, use recycled materials, and yield minimal waste.

Here are the products Blake Brown Beauty offers:

Blake Brown Fundamental Nourishing Shampoo 

Priced at $18.99, this product not only cleanses the hair but also boosts moisture, leaving locks smoother and softer. 

Blake Brown Fundamental Nourishing Mask

Retailing for $20, this mask hydrates hair to make it more manageable and shiny as well as tame frizz.

Blake Brown Fundamental Strengthening Shampoo

The strengthening shampoo from the brand retails for $18.99 and provides a healthier and fuller finish without being harsh on the hair. 

Blake Brown Fundamental Strengthening Mask

Priced at $20, this mask infused with sandalwood vanille promises to restore damaged hair, including the annoying split ends and tangled strands.

Other products that the haircare line offers are Rich Reset Pre-Shampoo Mask ($25), Dry Shampoo ($20), Glam Mousse ($19), and All-In-Wonder Leave-In Potion ($19).

Currently, the eight products can be bought exclusively at Target and its online shop, but beauty consumers can also visit Blake Brown's official website, which provides more check-out options. 

While the brand's products promise salon-quality hair, they definitely won't break the bank since everything is $25 and under.

Blake Brown Products
(Photo : Blake Brown Beauty )