(Photo : Walmart/Sally Hansen)
Sally Hansen has expanded its Salon Effects franchise with a new collection of nail strips.
Known for its at-home salon solutions, Sally Hansen introduced the Sally Hansen Salon Effects Nail Strips, designed for easy application and long-lasting wear. These nail strips promise up to 14 days of use, utilizing a premium, flexible, non-drying material that fits all nail shapes and lengths.
The new nail strips come in a regular glossy finish and a premium super shine gel-like finish featuring Volume Boost for added dimension. The strips are chip-resistant, non-wrinkling, and ultra-shiny. Application and removal are straightforward, ensuring a professional look without the need for a salon visit.
The collection features 20 trendy colors, patterns, accents, and finishes, including mosaic gemstones, reverse French tips, animal prints, plaid, 3D effects, swirls, neutral colors, shimmer, and florals.
Each design allows users to customize their manicure, reflecting the latest fashion trends. The application process involves three simple steps -- peel, apply, and file -- with no need for a UV lamp or nail polish remover.
Stefano Curti, chief brands officer of Coty Consumer Beauty, commented on the new product launch, citing the success of previous releases like the Salon Effects Perfect Manicure Press On nails and Nail Accent launches.
Curti emphasized that customers are looking for easy ways to create striking nail art at home without spending hours in a salon. The new Salon Effects Nail Strips meet this demand, offering a convenient and creative solution for at-home manicures.
"Gone are the days of sitting in the salon for hours, only to leave with a design that doesn't quite look like the picture you found on Instagram!" Curti said. "We're so excited to introduce our customers to Salon Effects Nail Strips and look forward to seeing how you experiment with them for your next manicure."
The new Sally Hansen Salon Effects Nail Strips is now available for purchase from mass-merchandisers, food retailers, and e-commerce platforms nationwide.