(Photo : Chanel)
Chanel has introduced a limited-edition version of its iconic No. 5 perfume, named Chanel No. 5 L'Eau, packaged in a pebble-shaped glass bottle inspired by a famous quote from Marilyn Monroe.
This launch commemorates the enduring connection between the fragrance and the legendary actress.
The association between Monroe and Chanel No. 5 dates back to a 1952 interview with Time magazine, where the actress famously said she wore "just a few drops of Chanel No. 5" to bed. This quote significantly boosted the perfume's popularity, intertwining the actress' legacy with the fragrance.
Thomas du Pré de Saint Maur, Chanel's head of global creative resources for fragrance and beauty, highlighted the unique blend of universal appeal and intimate connection that both Monroe and Chanel No. 5 possess.
This release marks the second time Chanel has paid tribute to Monroe, following a collaboration with her estate in 2013.
The Chanel No. 5 L'Eau fragrance, created in 2016 by in-house perfumer Olivier Polge, remains unchanged in this edition.
The scent features a lighter, fresher interpretation of the original, incorporating notes of lemon, mandarin, and orange, alongside the classic bouquet of florals and soft musks.
The new bottle diverges from the traditional design, taking on an oblong, drop-like shape. Unlike the classic flat-based bottle, this convex version is designed to fit comfortably in the hand, emphasizing a tactile and emotional connection.
Sylvie Legastelois, Chanel's head of packaging and design, described the bottle as a "feat of glassmaking," reflecting the brand's commitment to innovation and craftsmanship.
The production of the bottle required 18 months of development, involving collaboration between Chanel's in-house teams and specialized suppliers.
The blown glass bottle was crafted by Koa Glass, a Japanese glassmaker, while the pressed glass cap was made by Austrian supplier Technoglass.
Chanel has also launched an interactive experience on its website called "A drop of Tomorrow," encouraging users to engage with the fragrance's theme of capturing the moment. This digital activation complements the new bottle's emphasis on living in the present.
The limited-edition Chanel No. 5 L'Eau, inspired by Marilyn Monroe's iconic quote, is now available online and in boutiques.
This collector's item represents a modern take on a vintage classic, embodying both the timeless elegance of Chanel No. 5 and the enduring legacy of Marilyn Monroe.