(Photo : Elizabeth Grant Skin Care)
Elizabeth Grant Skin Care, a Canadian brand with a rich history dating back to its founding in London in 1948, is making a celebrated return to its roots.
Partnering with Debenhams and Amazon, the brand is reintroducing itself to the U.K. market, offering its premium skincare products to a new generation of customers.
Founded by Elizabeth Grant, a former makeup artist for notable personalities such as Vivien Leigh, Sean Connery, and Noel Coward, the brand has a storied history.
Elizabeth Grant Skin Care has always remained a female, family-run business, now spanning three generations. The company's commitment to supporting women through all stages of life is as strong today as it was 76 years ago.
Elizabeth Grant's journey began during the tumultuous years following World War II. After suffering facial injuries from a bomb blast, Grant was determined to find a natural remedy to heal her wounds.
Her research led to the discovery of a unique compound derived from a specific type of algae. This discovery became the foundation of her revolutionary skincare ingredient, Torricelumn.
Enhanced with vitamins, botanicals, and antioxidants, Torricelumn remains the cornerstone of the brand's formulations, aimed at addressing the five main signs of aging: wrinkles, firmness, hyperpigmentation, dryness, and dullness.
The product lineup
Elizabeth Grant Skin Care offers a diverse range of products, all designed to harness the power of Torricelumn. Here are some of the standout items:
1. Supreme Essence of Torricelumn
A potent serum that penetrates deep into the skin to deliver intense hydration and rejuvenation. This product helps reduce the appearance of fine lines and wrinkles, leaving the skin looking radiant and youthful.
2. Torricelumn Absolute Miracle 02 Eye Serum
Specifically formulated for the delicate eye area, this serum targets puffiness, dark circles, and fine lines. Its oxygen-boosting formula revitalizes and brightens the under-eye area for a refreshed appearance.
3. Collagen Re-inforce 3D Advanced Collection
This best-selling range is designed to strengthen and lift the skin. Enriched with collagen, it helps improve skin elasticity and firmness, providing a more sculpted and youthful look.
Commitment to quality
One of the hallmarks of Elizabeth Grant Skin Care is its commitment to quality. All products are developed and manufactured in-house in Toronto, Canada.
This approach ensures that the brand maintains strict control over its formulations and eliminates unnecessary costs, allowing them to offer premium products at more accessible prices.
Elizabeth Grant herself, now 101 years old, is still involved in the company. Her daughter-in-law, Marion Witz, and granddaughter, Margot Grant Witz, serve as president and vice president, respectively.
Together, they continue to uphold Elizabeth's vision of creating effective skincare solutions that help people embrace the aging process with confidence.