(Photo : Summer Fridays)
Summer Fridays has announced the return of its popular Iced Coffee Lip Butter Balm. This product, initially released as part of a limited-edition holiday trio, has now become a permanent addition to the brand's collection.
Retailing at $24, the balm is available for purchase online at Sephora and Summer Fridays' official website.
The Iced Coffee Lip Butter Balm stands out not only for its unique flavor but also for its hydrating properties. Formulated with key ingredients such as shea and murumuru seed butters, it promises to condition and soothe dry lips.
The inclusion of vegan waxes further enhances its ability to provide long-lasting moisture and shine without a greasy texture. Additionally, the balm imparts a sheer cocoa color, making it a versatile product that can be worn alone or over lipstick.
The decision to bring back the Iced Coffee Lip Butter Balm was influenced by the overwhelming response from customers.
After the initial release last fall, the balm quickly gained a dedicated following. When the holiday trio sold out, fans of the product flooded the brand's social media channels with requests to make the Iced Coffee flavor available separately.
This demand highlighted the balm's popularity and led to its reintroduction as a permanent fixture in Summer Fridays' Lip Butter Balm lineup, which also includes flavors like Cherry, Vanilla, and Sweet Mint.
The announcement of the Iced Coffee Lip Butter Balm's return was met with enthusiasm on social media. Summer Fridays' Instagram post about the re-launch garnered over a hundred likes in just a few days, reflecting the strong customer interest and loyalty.
The brand, known for its celebrity endorsements, continues to leverage its social media presence to engage with its audience and promote new products.
For those seeking a refreshing twist on lip care, the Iced Coffee Lip Butter Balm offers a combination of hydration, color, and a hint of iced coffee flavor.
Its vegan formulation and soothing ingredients cater to the growing demand for environmentally conscious beauty products.
Customers can apply the balm throughout the day as needed, benefiting from its hydrating properties while enjoying the unique flavor and subtle tint it provides.
The return of the Iced Coffee Lip Butter Balm marks another successful chapter for Summer Fridays, as it continues to respond to customer preferences and expand its product offerings.