(Photo : Sol de Janeiro/Sephora)
Sol de Janeiro, known for its popular Brazilian Bum Bum Cream, geared up for summer 2024 with the introduction of three new perfume mists and a special edition of its cult-favorite body cream.
The Brazilian Bum Bum Cream, praised for its firming and skin-tightening properties, is now available in a limited-edition 150-milliliter jar. This special edition came with one of four unique sticker sets, adding a collectible element for fans.
The cream, which retails for $36, retains its signature scent of pistachio, salted caramel, and vanilla, beloved by many for its rich, gourmand aroma.
(Photo : Sol de Janeiro/Sephora)
In addition to the Bum Bum Cream, Sol de Janeiro released three new perfume mists, each priced at $24.
These mists were designed to evoke different aspects of Brazilian culture and landscapes:
Carioca Crush Perfume Mist: This fruity gourmand fragrance features notes of juicy pear, pink violet, and white cedarwood. Inspired by the lively atmosphere of Avenida Mem de Sá, it captures the vibrant spirit of Brazilian streets.
Beijos De Sol Perfume Mist: Inspired by Copacabana Beach, this tropical scent combines peach skin, coconut milk, and frangipani petals. It embodies the joyful and sun-kissed essence of a beach day.
Summer E Amor Perfume Mist: This warm, energetic fragrance includes notes of orange flower, creamy almond, and woods. It reflectes the adventurous and social nature of Brazilian summers.
The limited-edition summer mists collection became available starting May 11 on the Sol de Janeiro website.
The special edition Brazilian Bum Bum Cream, meanwhile, became available on May 7.
Sol de Janeiro, owned by L'Occitane, continues to build on its reputation for delivering products that evoked the warmth and vibrancy of Brazilian culture.
The new summer collection is expected to be a hit among consumers, offering both new scents and collectible packaging that enhance the appeal of their beloved products.