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Nikkie de Jager, known by her online moniker NikkieTutorials, has clinched the title of the world's most influential beauty influencer, according to a comprehensive study conducted by Cosmetify.
This index not only spotlights the most favored beauty brands and prominent influencers but also delves into the preferences of beauty enthusiasts across different countries and identifies the brands making significant strides in the industry.
With an astounding 14.5 million subscribers on YouTube, 19.5 million followers on Instagram, and 8.7 million on TikTok, de Jager boasts an impressive combined following of nearly 43 million.
Her estimated earnings per post have soared to a remarkable $61,450, cementing her status as a formidable force in the beauty realm.
Famous for her expertise in makeup artistry and captivating content, de Jager has garnered widespread acclaim since skyrocketing to fame in 2015 with her viral video, "The Power of Makeup."
Securing the second position on the list is Bretman Rock, whose collective following across platforms stands at nearly 44 million.
Boasting a slightly higher follower count than de Jager, Rock commands a significant presence with his vibrant personality, comedic flair, and engaging makeup tutorials.
With an estimated earnings per post of $53,650, this Filipino-American beauty influencer has carved a niche for himself with his infectious charm and entertaining content.
Rock, an influencer hailing from Honolulu, Hawaii, initially gained traction on platforms like YouTube and Vine following the viral success of his contouring video in 2015.
Known for his candid take on life and witty commentary, Rock has captivated audiences worldwide with his unique blend of humor and beauty expertise.