(Photo : Enhanse)
Evangelo Bousis, renowned as the co-founder of Dundas and Dundas Beauty, is now venturing into the men's skincare industry with the launch of his hybrid skincare brand, Enhanse.
The brand's mission revolves around simplifying men's grooming routines while maintaining a fact-based, effective, and luxury self-care approach at an accessible price point.
Enhanse prides itself on a "no-nonsense" philosophy, aiming to boost men's confidence through innovative and proven skincare ingredients.
The brand's products are designed to be purpose-driven and free from harmful components like parabens, gluten, and fragrance, adhering to cruelty-free standards.
One of Enhanse's flagship products is the Super Clean hypochlorous acid-infused face and skin cleanser priced at $28. This versatile product acts as a face wash, toner, post-shave soother, and sanitizing spray, catering to the needs of the modern man.
Another standout item is the Mattifying Milk priced at $22. It targets excess oil and sweat, offering a matte finish for a polished look.
Key ingredients such as RejuveNAD promote skin longevity and combat aging signs effectively.
The brand also introduces products like Jet Set Face and Jet Set Body, offering self-tanning solutions with professional-grade and organic ingredients, including hyaluronic acid and peptides, aimed at achieving a healthy glow without compromising on skincare quality.
Bousis, reflecting on the competitive landscape and failures of previous brands in the men's beauty sector, expressed his strategic vision for Enhanse. He aims to capture a wider audience of men by providing subtle yet effective enhancements that cater to men's unique skincare needs.
Enhanse's products are now available on Amazon and the brand's direct-to-consumer platform, signaling a promising entry into the dynamic men's beauty market.
With a focus on quality, innovation, and inclusivity, Enhanse sets itself apart as a significant player in the evolving landscape of men's skincare and grooming.