Filipino skin covers every tone, from fair to tan to dark, which is fortunate for us because some of the Philippines' beauty brands are available in the United States!
Filipino Beauty Brands in the U.S.
Filipino beauty brands are making waves in the U.S. market, offering a unique blend of traditional ingredients and modern formulations that cater to a diverse range of skin types and concerns. From skincare to makeup, these brands are gaining popularity for their innovative products that celebrate the Filipino beauty culture of being comfortable in one's natural skin.
To make it easier for you to enjoy Filipino beauty brands, there are specialty stores that can deliver right to your doorstep. One example is PNY Beauty, which carries brands like Sunnies Face, Vice Cosmetics, and many others that are included in the list below.
Sunnies Face
Sunnies Face, one of the beloved makeup brands hailing from the Philippines, blends local inspiration with global appeal. It was born from a desire for luxury-quality products at affordable prices, catering to a diverse array of skin tones. The brand offers a range of thoughtfully crafted makeup essentials, embodying the essence of everyday luxury. With a commitment to conscious beauty, its products are paraben-free, cruelty-free, and fragrance-free, ensuring you can feel good about looking good with Sunnies Face.
One recommended product to try is Sunnies Face Airblush in Moon shade, which is a top choice for soft-focus sheer cheek tint with a blurred matte finish. This formula starts as a cream formulation and blends seamlessly as a powder onto your skin for a soft-blurred flush.
Vice Cosmetics
Vice Cosmetics, owned by Filipino actor Vice Ganda, advocates for inclusivity, believing that everyone deserves to look and feel beautiful. With high-quality cosmetics accessible to all, regardless of gender, color, class, shape, or age, Vice stands for "ganda for all," which when translated to English means "beauty for all."
A fast-moving product by the brand is Vice Aura Glow in Shining shade, a versatile powder highlighter priced at $15. The buildable formula allows for a natural glow or a blinding highlight. Available in gold, rose gold, and champagne shades, it blends smoothly for a seamless finish. Perfect for soft-focus to striking looks, use it for targeted illumination or an all-over radiance.
Ever Bilena
This brand, known as the top local cosmetics company in the Philippines, has been a staple in every Filipina's beauty routine for 40 years. With a commitment to quality and affordability, Ever Bilena is loved by Filipinas from all walks of life. The brand is proudly local but globally adored, offering products that work as hard as the modern Filipina does. Ever Bilena is a beauty brand that is accessible without breaking the bank.
Ever Bilena's Brow Define With Paddle Brush is a dual-ended brow product going for $8. It allows for precise sculpting and coloring, resulting in soft, fuller-looking brows that last all day. To use this product, outline your eyebrows, fill in sparse areas with light strokes, and blend using the built-in paddle brush for a natural finish.
Happy Skin
Another iconic Filipino beauty brand is Happy Skin which is known for its skin-caring makeup. Since its launch in 2013, it has become a must-have for its innovative yet gentle products that promise makeup and skincare in one. Its products are formulated with skin-loving ingredients, making them suitable for all skin types, including sensitive skin.
Happy Skin Love Marie Shut Up & Kiss Me Moisturizing Matte Lippie in the shade Signing Off retails for $20. From the Happy Skin X Love Marie collection, this lippie is part of Heart Evangelista's collaboration with Happy Skin, focusing on her signature lippie looks for dressing down and up. Formulated with hyaluronic acid and cupuaçu butter, it keeps lips hydrated and plump, offering a moisturizing matte finish.