Amika, a Brooklyn-based B Corp-certified haircare brand, is revolutionizing the battle against frizz with its latest innovation: the Smooth Over frizz-fighting treatment.
This rinse-out treatment, set to launch in March, promises to deliver impressive results in just 60 seconds, making it a must-have addition to anyone's haircare routine.
According to Amika, the Smooth Over treatment is clinically proven to reduce frizz by an impressive 73% within a minute of application.
Moreover, it offers long-lasting protection against humidity for up to 72 hours, ensuring that your hair stays smooth and manageable even in challenging weather conditions.
One of the key features of this treatment is its suitability for all hair types. Whether you have straight, curly, or wavy hair, Amika claims that the Smooth Over treatment will leave your strands looking and feeling 2.2 times smoother after just one use.
This versatility makes it an attractive option for a wide range of consumers seeking to combat frizz and achieve sleek, polished hair.
The efficacy of the Smooth Over treatment is owed to its meticulously selected blend of ingredients. Infused with hardworking vegan components, this formula allows users to effectively combat frizz without compromising the health of their hair.
Sea buckthorn berry, known for its rich vitamin content, works alongside glycolic acid, water lily extract, provitamin B5, aloe leaf juice, and salsphere to provide comprehensive frizz-fighting benefits. These ingredients not only smooth the hair cuticle but also promote resilience, add luster, and protect against environmental damage.
With the provided needle-nose applicator, the Smooth Over frizz-fighting treatment is applied directly onto the hair, ensuring thorough saturation from mid-lengths to ends. This is done after cleansing and conditioning the hair, according to Amika
After a brief 60-second wait, Amika claims that the user will notice instantly smoother strands. For best results, it is advised to style the hair using heat after application. Amika underscores that this process has been clinically proven effective after just one use.
The Smooth Over frizz-fighting treatment, $32, will be available for purchase on loveamika.com, Sephora, and professional salons nationwide starting next month.