These days, it seems there's always a new trend emerging in the makeup scene on social media. One beauty trend that has dominated in the past year is the "clean girl" makeup aesthetic adored by lovers of natural looks.
For the uninitiated, the clean girl aesthetic is all about rocking a natural look with just a touch of makeup to highlight your features. So, instead of covering up, you're enhancing what you've already got.
Those who want to hop on this trend can easily do it. Below are some tips to help you achieve the clean girl makeup look.
Create a smooth, dewy base
The first step involves prepping your skin with a moisturizer or a radiant primer. A key element of this aesthetic is to look naturally radiant with a "woke up like this" appearance, so hydrated skin is crucial for the look. It's recommended to use hyaluronic acid moisturizers or serums, such as Olay's Hyaluronic + Peptide 24 Face Serum, for plump skin.
Once your skin is moisturized and prepped, it's time to get your foundation or tinted moisturizer ready. For this trend, you need something lightweight that matches your skin tone.
If you go with a foundation, make sure it is a lightweight formula with skin-like coverage. Foundations with a soft matte or radiant finish can give you a dewy base this look requires.
Finish off your base with a touch of concealer to cover any blemishes and discoloration and a little bit of setting powder to set under eyes.
Stick to neutral eyeshadow shades
Once your base is ready, the next step is eyeshadow. Use neutral shades, such as warm browns, soft pinks, and colors close to your skin tone, to create a subtle eye look.
When applying your eyeshadow, you can utilize just one eyeshadow color or wear shades of browns or pinks to make your eyes pop.
Go for natural-looking eyebrows
If you've got sparse brows that need a little definition, grab a brow pomade or a slim eyebrow pencil. Fill in any gaps with gentle strokes, aiming for that effortless beauty look. The key here is to keep it light to maintain the natural vibe of this aesthetic.
Keep your lips simple
The final step in the clean makeup look is to paint your lips with a nude or light pink shade of lipstick. Wearing gloss or a cream lipstick is recommended over a matte option to achieve the "my lips but better" appearance.