Diverse and inclusive beauty products have always been and demand. Finally, their visibility and availability are on the rise. Fox Business has reported that Sephora will be devoting at least 15percent more space to Black-owned beauty brands this year. CNBC also revealed that Ulta will double Black-owned brands by the end of 2021 and has allocated $25 million for this initiative. Allure adds that Ulta has tapped actress and Pattern Beauty founder Tracee Ellis Ross to be its new diversity and inclusion advisor. Amazon has also made it easy for shoppers to find Black-owned beauty brands online. There's a beauty section dedicated to makeup, skincare, and haircare products to encourage shoppers to patronize these amazing Black-owned beauty brands. Compiled by InStyle, here are some of the best Black-owned beauty brands on Amazon.
Beauty Bakerie
Beauty Bakerie was founded by cancer survivor Cashmere Nicole. Her bout with the disease inspired her passion for healthy ingredients and all-inclusive beauty products. Beauty Bakerie is also cruelty-free. Some of their most popular products include the Matte Lip Whip, Crème Liquid Lipstick and The Butter Hydrasilk Primer + Antioxidants.
Black Opal
Black Opal, stylized as BLK/OPL, specializes in products and cosmetics for people of color. Some may find it hard to find foundation for deeper skin tones beyond Rihanna's Fenty Beauty. Try Black Opal's best-selling True Color Skin Perfecting Stick Foundation with SPF 15 or the Pore Perfecting Liquid Foundation. Black Opal also has a skincare line for men and women.
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Briogeo
Celebrity-favorite Briogeo is hair care brand featuring natural ingredients. The brand has a cult following in the curly-haired community. You can find their best sellers on Amazon including the Be Gentle, Be Kind Superfood Shampoo and Conditioner and the Don't Despair, Repair Deep Conditioning Mask.
Coloured Raine
Coloured Raine was founded by Jamaican-born and Brooklyn-raised Loraine Dowdy. While their products are made for all skin tones, you'll find that they're definitely more suited for deep skin. Their lipstick shades are so rich and unusual that you'll want to try them all. Satin lipsticks Affluence, Boudoir and Cameo are standouts.
IMAN Cosmetics
Supermodel Iman founded her own beauty company in 1994 after struggling to find the right shades for her deep skin. Iman Cosmetics is one of, if not the first, cosmetics company that was designed for women of color. Iman has a wide range of complexion products and lip and eye makeup and they're all available on Amazon.
TLB
Also known as The Lip Bar, TLB is a vegan and cruelty-free beauty brand. Founder Melissa Butler started TLB in her kitchen to address the lack of inclusivity and diversity in the beauty industry. It was launched in 2012 in 40 Target stores and has since grown to over 450 stores nationwide. Now you can find their cult lip, eye, and complexion products on Amazon.
Pattern Beauty
You'll find Pattern Beauty on everyone's list of the best Black-owned beauty brands. Founded by award-winning actress Tracee Ellis Ross, Pattern Beauty is focused on hair care for curly and coily hair. Pattern Beauty recently launched a hair care line featuring rice water ferment and moringa seed extract in honor of ancestral home remedies.
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