Kylie Jenner launches her Holiday collection at Ulta ahead of her sister, Kim Kardashian West. By the end of the year, the Kardashian sisters will have two makeup launches at Ulta.
Jenner's cosmetic line, however, is already proving to be a major hit among KUWTK fans.
The youngest self-made billionaire is keen on growing her beauty brand, Kylie Cosmetics. She recently showed off the pink-all-over Kylie Cosmetics headquarters in a YouTube video tour, during which she also revealed how she spends a lot of time building her brand -- getting into 9-hour meetings for Kylie Cosmetics and being meticulous about details of her business.
What's in the Newest Kylie Cosmetics Line?
Jenner launched her holiday palettes exclusively at Ulta, which perfect for makeup lovers this gift-giving season.
Jenner pulled together a gift box set of makeup essentials, including her best-selling eyeshadow, blush and lippie. The holiday makeup gift sets are packaged in festive packaging in the brand's signature color -- Kylie pink.
She also launched a Kylie Holiday Lip Set, featuring Kylie Matte Lipstick, Crystal High Gloss and Lip Liner. Her Kylie Holiday Face Palette comes with the Baddie on the Block Blush and Cheers Darling Highlighter.
Check out her Mary Jo K matte lipstick, Charm velvet lipstick or buy her 5-piece Lip Set in shades of One Wish and Under the Tree.
The mum to toddler Stormi Webster also created a super-cute lip ornament duo for her younger fans -- or to decorate your Christmas tree with. Jenner made sure her packaging was not aggressively Christmas-y, so it's a versatile gift you can get for birthdays, housewarming, Mother's day or any other holiday.
Kylie Cosmetics' Effect on Ulta
Ulta Beauty CEO Mary Dillon reveals that Jenner's cosmetic line boasted "very strong sales" in the first quarter. Kylie Cosmetics also reportedly drove in high traffic to Ulta stores, which helped the company attract younger and more diverse shoppers throughout their store's locations.
Kylie Cosmetics previously launched lip kits exclusively at Ulta, which was well-received by consumers as well.
Earlier this year, Kylie Cosmetics launched Ulta: Kylie Skin. Now, the beauty billionaire extended her makeup line to include bronzers, highlighters, powders, a 14-shade eyeshadow palette and concealer.
KKW Beauty Makeup Line at Ulta
Meanwhile, Kim Kardashian West is set to launch new cosmetics from KKW Beauty exclusively at Ulta stores on October 20. The beauty mogul took to Instagram to announce her makeup launch and shared how she wanted KKW Beauty to be more accessible to all.
KKW Beauty's latest products won't be launching altogether. It is expected that the initial launch will include some crème lipsticks, lip liners, cream highlight and contour sets. Kim will also be releasing several eyeshadow palettes in Glam Bible, Sooo Fire and Classic Blossom -- all sold exclusively at Ulta.
On her partnership with Ulta, Kardashian West shares: "I'm so excited and happy to be working with Ulta Beauty again." It should be noted that Kim previously launched KKW Fragrance exclusively at Ulta last year.
Tar Simon, Senior Vice President of Merchandising at Ulta Beauty, admits that Kim Kardashian West's impact on their brand and culture is undeniable. "We are proud to be Kim's exclusive partner," says the Ulta Beauty executive.