Muhmmad Ali will the 2012 spokesman for Louis Vuitton 'Core Values' campaign, which have featured celebrities Francis and daughter Sophia Coppola, Sean Connery and U2's Bono. Angelina Jolie who was on the cover of 'Core Values' campaign last year.The Legendary boxer, known for his charisma and memorable fights with Joe Frazier and George Foreman will be added to the Louis Vuitton Collection.
The Core Value campaign looks at celebrities and accomplished people who done more than just posed for ads for fancy products, according to Wall Street Journal.
The 'Core Value' Campaign Louis hired Annie Leibowitz, a renown photographer, who worked with many celebrities in her long career with Rolling Stone and Vanity Fair Magazine. Leibowitz have photographed many of the campaigns previous celebrities. Muhammad Ali, the photograph was taken in the backyard of Ali's home in Phoenix.
Mohammed Ali personally requested to Louis Vuitton that his grandson Curtis Muhammad Jr. be with him in the ad, according to WSJ
The Ad will run around the country in magazines and newspapers on June 18.
Mohammed Ali and grandson Curtis Mohammed Jr. with Louis Vuitton 'keepall 50 bag.'
Sean Connery with Louis Vuitton's classic 'keepall travel bag. '
Angelina Jolie shot vintage Louis Vuitton 'Alto holdall bag.'