The reality TV personalities are known for their business ventures in fashion, jewelry and fragrance. The Kardashian sisters are now going all in for what they know and do best. The sisters are no strangers to beauty care, previously they released a skincare line 'Perfect Skin' and sunless tanner called 'Kardashian glamour tan' in 2010.
"We're so excited to partner with Boldface Licensing + Branding on this new venture. There's a glam girl in all of us and it's a dream come true to have our own makeup line and to share it with women around the world." the Kardashian sisters released in a statement.
The Khroma Beauty products featuring eyelashes, mascaras and 'Kardazzle Compacts' will be released in Ulta stores during the holidays season in December. According to the press release the cosmetic will bring a "luxury feel and quality to the mass customers, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous"
"Makeup has been an essential part of our lives for so long. Like fashion, it's always changing and evolving just as we do and we can't wait to share this new venture with our fans!" said the Kardashians, according to E! News.