SparkRebel , a fashion-inspired discovery and social shopping destination, announced its beta release on Wednesday.
At the first glance, it looks somewhat like Pinterest.
At its beta stage, users can explore and shop fashion items through the site, based on their personal fashion and beauty interests. The limitation, at least for now, is that you can choose only among just 20 or so interests and brand names to inform your taste to the site. The "channels" include fashion disaster, maternity style, look for less, DIY fashion and beauty, among others.
Users then can "spark" i.e., upload images from the internet, and "respark" i.e. upvote for the existent images.
SparkRebel provides brands with a stage to gain exposure for their individual products and an opportunity to be part of a consumer's discovery and personal expression. Brands can also collect and organize articles and blogs about themselves from all over the Web for easy discovery and to extend the life of their brand content, according to the press release.
"Many consumers want a social interactive experience that makes discovery fun; search isn't fun or entertaining," said Elad Baron, CEO of SparkRebel. "One person's fantasy is another person's discovery, which becomes someone else's purchase. We understand that while love of fashion unites our members, everyone has a unique flair, and SparkRebel harnesses these differences in a joyful way."
Baron added, "The feedback we've received from fashion and beauty brands is extremely positive. What makes SparkRebel different is that it not only provides brands a personalized form of direct engagement with consumers, but it does so in an environment devoted exclusively to fashion and beauty."
Have you tried SparkRebel? Let us know what you think!