"American Idol" is launching an exclusive clothing collection at Kohl under a new brand name, Authentic Icon.
This collaboration marks their second attempt to marry music and fashion.
“For over a decade American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” said David Luner, EVP of Consumer Products and Interactive for FremantleMedia Enterprises.
“It was a natural extension to partner on a line of American Idol inspired apparel that captures the essence of our rich music, style and performance heritage.”
That sounds a little far-fetched as a description for the star-spangled collection whose color palette is dominated by blue, red and white. The collection features stripes, stars and denim in classic Americana and rock star style.
Authentic Icon will be in store from April through June, which coincides with the 11th round of American Idol.
Does the line rightly represent the show? Will it be a hit or miss? Let us know your thoughts.