Gwyneth Paltrow's Lifestyle And E-Commerce Site Goop In $1.6M Debt: Report

Actress Gwyneth Paltrow's lifestyle and e-commerce website Goop is $1.6M in debt, according to Radar Online.

Goop's assets fell from $848,226 in 2012 to $752,2010 in 2013 according to corporate financial records filed in the UK obtained by the publication.

The company's earnings from its shift to e-commerce, selling a variety of products including lip tints and pants, is foreseen to resolve the issue, says International Business Times.

The company remains hopeful despite the setback: "As the company started product sales in June, 2012, the directors are of the opinion that predicted profits will provide sufficient resources to enable to the company to continue trading for the foreseeable future," the financial report notes.

The financial losses faced by the company first came to the public's attention in April 2014, following the departure of its former CEO Sebastian Bishop. The company's finance director Preete Janda followed suit and left in July, after only a year with Goop.

Former Martha Stewart Living Omnimedia executive and Oxygen Media co-founder Lisa Gersh took over for Bishop in June, according to Fortune.

Speaking of the plans she has for the actress-entrepreneur's company, Gersh said: "Goop crosses a bunch of different categories. We're deciding where to go first."

While Paltrow appears to have found an ally with Gersh, saying in a statement quoted via The Hollywood Reporter that "[Gersh is] the perfect person to build on the momentum [they] have already created at goop and to diversify [their] opportunities," the actress may have created an enemy as well in the person of lifestlye mogul Martha Stewart.

Steward publicly dissed Paltrow, according to Page Six. She reportedly spoke about the actress's lifestyle website in an interview with Net-a-Porter's Porter magazine and said: "She needs to be quiet. She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart

Paltrow, however, seems unfazed and told the audience at Fortune's Most Powerful Women Summit that she's "so psyched" to be seen by Stewart as a competition.