Taylor Swift and Big Machine Records have pulled Swift's entire catalog of songs from streaming service Spotify on Monday, USA Today reported.
Swift's newest album "1989" was never made available for streaming on Spotify and now all of the singer's songs have been pulled out and made unavailable after a request from Swift and her record label .
Swift has never been a fan of streaming and shared her views in an opinion piece posted July 17 on The Wall Street Journal.
"In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace," she wrote. "Piracy, file sharing and streaming have shrunk the numbers of paid albums drastically."
It took 120 days before Swift allowed Spotify to stream her 2012 album "Red", and Big Machine labelmates Brantley Gilbert and Rascal Flatts have kept theirs from streaming for 60 days.
Swift stated her support for paid music, calling music a valuable form of art and that "valuable things should be paid for." She also stated that she hoped artists and labels "don't underestimate themselves or undervalue their art."
Spotify launched a campaign on Twitter on Monday hoping to convince Swift to change her mind.
They tweeted "We were young when we first saw you but now there's 40MM who say stay, stay, stay. It's a love story baby #justsayyes."
Artists earn less than one cent per play on Spotify, or between $0.006 and $0.0084, but for Swift, even a one-cent-per-stream value would rack millions, according to TIME. Swift's single "Shake It Off" in particular was number one on Spotify as of Monday. Nearly 16 million users have played her songs within the last month and she is also featured on over 19 million playlists.
"We hope she'll change her mind and join us in building a new music economy that works for everyone," Spotify said in a statement released on their official site. "We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work and protected from piracy. That's why we pay nearly 70% of our revenue back to the music community."
Big Machine Records and Swift's publicist have yet to comment or reply to Spotify or whether or not they plan to reopen Swift's catalog.