Telecommunications company Sprint introduced Wednesday their new low-priced data plan that offers 1GB of data for $20 a month, eWEEK has learned.
Sprint customers who don't use a lot of data but desire more and better options than cellular carriers AT&T and Verizon can now avail Sprint's lower family plan. Consumers need only $20 a month to get 1GB of shared data, plus $25 for monthly subscription fee that includes unlimited talk and text per line.
Sprint's new plan is the smallest option available under the company's Family Share Pack offerings and offers twice as much data as Verizon and three times as AT&T. T-Mobile, the last of the four biggest cellular carries in the United States, does not offer a shared plan, but instead offers users their own data storage within a set family plan.
Sprint has been struggling with losing customers for the past several quarters and seeks a significant change with their new CEO Marcelo Claure, BidnessETC stated.
As part of their turnaround strategy, Claure has been "revamping Sprint's services plans and offering more data at same or lower prices" in order to compete with other carriers.
"This entry-level sharable data allowance reinforces Sprint's commitment to offering customers the best value in wireless," Claure said. "We're offering customers a choice-whether they need a small amount of data or are a high-end data user."
It's unlikely that AT&T and Verizon will offer something to counter Sprint's new low-end family plan, according to CNET. The two companies were more "keen on adding heavy-data users willing to pay premium for their service."
Sprint has fallen into fourth place below T-Mobile in performance rankings this year, according to Rootmetrics. The independent mobile analytics firm also stated that Verizon and AT&T retained their number one and number two spot as they swept the charts with overall performance and improved network reliability and speed.